20 Minuten
20 Minuten was launched in late 1999 as a commuter newspaper for a young, urban target group and quickly developed into the highest-reach digital media brand in German-speaking Switzerland, French-speaking Switzerland and Ticino. 20 Minuten delivers journalism that brings people together and offers a content mix with everything that involves, influences and inspires people in Switzerland. 20 Minuten delivers news from Switzerland and around the world, sports, entertainment and inspiration, and also runs a highly popular community area. 20 Minuten journalism is reliable and balanced, enabling readers to form their own opinions. The 20 Minuten Group includes the news media outlets 20 Minuten, 20 Minutes, lematin.ch, the digital station GOAT Radio, and stakes in Tio in Ticino and L’essentiel in Luxembourg. www.20min.ch
in CHF mn | 30.06.2026 | 30.06.2025 | Change |
|---|---|---|---|
Advertising revenue 1 | 30.7 | 36.1 | -14.9% |
Classifieds & services revenue 1 | 0.7 | 1.4 | -47.5% |
Commercialisation revenue 1 | 0.2 | 0.1 | 16.5% |
Other operating revenue 1 | 1.3 | 1.2 | 12.9% |
Revenues | 33.0 | 38.8 | -15.1% |
of which organic revenues 2 | 33.0 | 38.8 | -15.1% |
Operating expense 3 | -21.3 | -44.1 | -51.7% |
Share of net result of associates / joint ventures | 0.3 | 0.5 | -48.4% |
Operating income / (loss) before depreciation and amortisation (EBITDA) | 12.0 | -4.8 | n.a. |
Margin 4 | 36.3% | -12.2% | 48.5%p |
Depreciation and amortisation | -0.3 | -0.3 | 8.4% |
Amortisation resulting from business combinations | -1.0 | -1.0 | 0.0% |
Operating income / (loss) (EBIT) | 10.7 | -6.0 | n.a. |
Margin 4 | 32.4% | -15.5% | 47.9%p |
Adjustment 5 | 1.0 | 1.0 | 0.0% |
Operating income / (loss) (EBIT adj.) | 11.7 | -5.0 | n.a. |
Margin 4 | 35.4% | -12.9% | 48.3%p |
Number of employees (FTE) 6 | 216 | 250 | -13.3% |
1Includes third-party revenue and revenue vis-à-vis other TX segments. The corresponding period last year includes revenue from the print edition of 20 Minuten. This was discontinued at the end of 2025.
2Includes only companies and activities that were included in the scope of consolidation for the entire reporting period 2026 and 2025. There were no changes in the 20 Minuten segment.
3No IAS 19 pension costs (as in segment reporting). The corresponding period last year includes the costs of the print edition of 20 Minuten. This was discontinued at the end of 2025.
4The margin relates to revenues.
5Adjustments: Amortisation resulting from business combinations (2026: 1.0 CHF mn; 2025: 1.0 CHF mn).
6Average number of employees, excluding employees in associates / joint ventures.
CEO: Bernhard Brechbühl
20 Minuten can look back on a successful first half year without a daily print edition. Digital advertising revenue increased by 20% year-on-year, with earnings up by CHF 16.7 million. This will allow the title to further increase the pace of innovation.
- In early 2026, 20 Minuten completed a three-year transformation process to become a modern digital media brand. This included the development of its own advertising department, a refresh of the brand, identity and digital product, the amalgamation of editorial offices in German-speaking and French-speaking Switzerland, and the phasing out of daily print production.
- This transformation is proving successful. In the first half of 2026, 20 Minuten increased digital advertising revenue by 20% year-on-year. At the same time, the revenues and costs of the daily print edition disappeared. The result (EBIT adj.) for 20 Minuten increased from CHF –5.0 million in the prior-year period to CHF 11.7 million.
- This markedly positive result compared to the prior-year period is shaped by successful ongoing development of 20 Minuten’s newly established in-house advertising sales organisation, which launched in early 2025, as well as a reduction in the cost base in 2026. The previous year’s period also includes provisions of CHF 5.3 million for the social plan accompanying the transformation.
- In the first six months, 20 Minuten has launched a number of innovative digital products in its editorial and commercial range:
- 20 Minuten Shorts – a social media-inspired, vertical video offering with trusted, verified content.
- Expansion of the football-themed world with content and data formats, our World Cup prediction game, and commercial integrations.
- Repositioning lematin.ch as a platform for opinions and debates with input from readers, experts, personalities, media professionals, and commercial partners.
- The significant growth in earnings brought about by the transformation will allow 20 Minuten to further increase the pace of innovation and to make substantial investments in differentiating initiatives in the digital news product and beyond.
- In the user market, 20 Minuten remains the leading digital news brand in Switzerland in terms of reach and recorded a total of 1.4% more visits in the first half of the year compared to the same period last year in German- and French-speaking Switzerland (according to Online Data Switzerland). This is made possible by a national editorial team of over a hundred people, who focus on on-site reporting, fact-checking, balance, transparency, journalistsʼ on-camera presence (personality-driven journalism), and close interaction with the community, all aimed at further increasing the brandʼs reach and trust.
- Switzerland trusts 20 Minuten media: according to the Reuters Digital News Report 2026, 20 Minuten, 20 Minutes and lematin.ch are the most trusted media outlets among the free-access private news portals in Switzerland. In the survey, 60% said that they trust 20 Minuten. For 20 Minutes, the figure is 57%, and for lematin.ch, 59%. The figures for competitors (free private news portals) range from 49% (Blick) to 54% (Watson).