Tamedia
Tamedia is a Swiss media company that was established in 1893 with the foundation of the Tages-Anzeiger newspaper. Today the company encompasses paid subscriptions to daily and Sunday newspapers, magazines and publishing services. Its best-known publications include Tages-Anzeiger, SonntagsZeitung, Finanz und Wirtschaft, Schweizer Familie, BZ Berner Zeitung, Basler Zeitung, Das Magazin, Der Bund, 24 heures, Le Matin Dimanche, Tribune de Genève and Bilan. Tamedia also operates two newspaper printing plants in Switzerland. www.tamedia.ch
in CHF mn | 31.12.2025 | 31.12.2024 | Change |
|---|---|---|---|
Advertising revenue 1 | 77.1 | 79.4 | -2.9% |
Classifieds & services revenue 1 | 31.2 | 31.5 | -0.9% |
Commercialisation revenue 1 | 2.9 | - | n.a. |
Subscriptions & single sales revenue 1 | 212.0 | 221.7 | -4.4% |
Printing & logistics revenue 1 | 58.6 | 72.4 | -19.1% |
Other operating revenue 1 | 3.5 | 4.6 | -24.6% |
Other income 1 | 0.4 | 0.4 | -4.9% |
Revenues | 385.7 | 410.1 | -5.9% |
of which organic revenues 2 | 383.6 | 410.1 | -6.5% |
Operating expense 3 | -375.3 | -428.2 | -12.4% |
Share of net result of associates / joint ventures | -0.3 | 1.3 | n.a. |
Operating income / (loss) before depreciation and amortisation (EBITDA) | 10.2 | -16.9 | n.a. |
Margin 4 | 2.6% | -4.1% | 6.7%p |
Depreciation and amortisation | -1.2 | -0.7 | 70.8% |
Amortisation resulting from business combinations | -18.2 | -18.8 | -3.1% |
Operating income / (loss) (EBIT) | -9.2 | -36.3 | -74.7% |
Margin 4 | -2.4% | -8.9% | 6.5%p |
Normalisation 5 | 20.7 | 38.9 | -46.9% |
Operating income / (loss) (EBIT adj.) | 11.5 | 2.6 | 346.2% |
Margin 4 | 3.0% | 0.6% | 2.3%p |
Number of employees (FTE) 6 | 1’257 | 1’208 | 4.0% |
1Includes third-party revenue and revenue vis-à-vis other TX segments.
2Includes only companies and activities that were included in the scope of consolidation for the entire reporting period 2025 and 2024. In the Tamedia segment, the contribution of Lifestyle-supplement Encore! was excluded in the current period.
3No IAS 19 pension costs (as in segment reporting).
4The margin relates to revenues.
5Normalisation effects: Reorganisation of printing centers (2025: 0.5 CHF mn; 2024: 18.7 CHF mn), amortisation resulting from business combinations (2025: 18.2 CHF mn; 2024: 18.8 CHF mn).
6Average number of employees, excluding employees in associates / joint ventures.
CEO: Jessica Peppel-Schulz
After initiating the strategic realignment in 2024, Tamedia devoted 2025 to implementing the restructure. The aim was to boost journalistic quality, make the organisation economically sustainable, and create the conditions for long-term digital growth. In a challenging market environment, the company established key structural foundations, reduced operational complexity and systematically advanced the use of AI.
- In the reporting year, Tamedia focused on the leading journalism brands in Switzerland (Tages-Anzeiger, Berner Zeitung, Basler Zeitung and 24 heures), which form the digital core of its journalistic and commercial activities.
- The focus on uniform quality standards and the increased use of data analytics helped to align content more closely with the needs of a paying audience.
- The reporting year saw a key step in the planned consolidation of printing infrastructure with the closure of the Lausanne printing centre (CIL).
- The company set the course for positive digital growth; traffic to websites of the core brands increased by 5%* with digital subscriptions also increasing by 5%, while average revenue per user continued to rise.
- While the print advertising market experienced further structural decline, Tamediaʼs digital advertising business defied this challenging market environment to grow by around 30% thanks to the launch of new products and increased reach.
- Tamedia systematically applied AI in journalistic and operational processes; by the end of 2025, all employees had been trained in the responsible use of AI. This empowered them to make extensive use of Tamediaʼs own AI toolbox without compromising their editorial responsibility.
- Through clear prioritisation of digital projects and consistent cost management, Tamedia succeeded in significantly increasing its operating result despite the difficult market conditions.
Total subscriptions in tsd.
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