Society

Over the years, TX Group has expanded its impact and its commitment to society by advancing, renewing and diversifying its journalistic reporting. This development helps to engage stakeholders and provide them with reliable, accessible information.

Information on nationwide readership

Almost two-thirds of the Swiss population aged 15 and over consume our journalistic content multiple times a week. We ensure access to information throughout the country and continuously reach at least 53% of the population in every municipality, regardless of size or location.* This broad reach underscores our commitment to sustainability, especially in the area of social responsibility.

*Source: “WEMF MACH Strategy”.

Tamedia and 20 Minuten: Geographical distribution of our readership

Our journalism reaches

61%

of the population of Switzerland 14 years or older, multiple times a week

and at least

53%

of the population in every municipality, regardless of size and location.*

* Source: “WEMF MACH Strategy 2025”

National representation

Our journalistic coverage continuously delivers the latest news and deals with questions and issues from all over Switzerland. By promoting transparency, public awareness and active social engagement, our journalistic products are essential to our efforts to boost direct democracy.

Tamedia and 20 Minuten: Media reporting

National coverage by our media professionals

It is our goal to understand local life. Our journalists are resident across Switzerland and make a diverse local contribution, although there is a higher density in the vicinity of our offices.

Tamedia and 20 Minuten: geographical presence of our media professionals

Risks and responsibilities

The companies of the TX Group are aware of their risks and responsibilities towards society. Preserving and safeguarding quality journalism is of vital importance.

TX Group focuses on using its strategic expertise and technical infrastructure to inform, connect and engage society as a whole. Our long-term commitment to society is based on our ambition to fulfil our core competencies with the utmost quality and integrity. TX Group focuses on preventing and mitigating potential risks:

Quality is our responsibility

TX Group attaches great importance to the quality of the media and to its social responsibility.
We have a responsibility to inform the public about relevant issues and to raise awareness of societal challenges.
Our media outlets provide platforms for the exchange of information, ideas and meaningful debates that inform individual opinion. This allows the Swiss population to make unbiased decisions.

Credibility is the most important asset of our media outlets

Careful and responsible reporting is central to a functioning public opinion formation. Mistakes or one-sided portrayals can have an impact on the people and companies affected.
Our journalists address socially relevant topics, put them into context, and shed light on different perspectives.
Through thorough research and transparent presentation, we contribute to enabling the public to form its own judgment on environmental issues, social developments, and economic contexts.

Activities with impact

We promote the involvement of interest groups in our activities to maximise the impact of our commitment to society.

Our primary opportunities for social impact

We have identified our key role in society and determined that our greatest impact is in the following three areas:

Quality journalism

Compliance with our “Handbook of Quality in the Media”, with annual monitoring
Definition of standards and development of guidelines for journalistic work and implementation
Systematic quality monitoring

Media skills

Impart skills in critically analysing and using information and news responsibly
Promote freedom to form opinions based on the information consumed
Focus on youths and young adults

Thought leadership

Development of innovative ideas
Organisation of industry dialogue and events
Materialisation of creative solutions and approaches

Quality journalism

Tamedia

Tamediaʼs “Handbook of Quality in the Media” helps journalists to comply with our mandatory standards. The following aspects are of great importance to the practice of journalism:

Separation of editorial and advertising
Accuracy and truth
Fairness
Transparency and critical distance
Separation of facts from comments/opinion
Journalistic language
Handling of artificial intelligence

20 Minuten

The criteria for the quality of the 20 Minuten Group in the media were adapted to the specific needs of the media and outlets supplemented by the following key elements:

Reaching young target groups
Quality of online comments
Quality of the community and user-generated content

Monitoring

In 2016, Tamedia introduced a quality-monitoring system for all media brands so it can review the work of all editorial teams on an annual basis.
The publishing house and eminent independent experts from academic and industry backgrounds are also involved in the process to ensure a holistic approach.
The results of the quality monitoring are summarised and form a cornerstone of the sustainability strategy of Tamedia and its parent company TX Group AG.
Quality control at the 20 Minuten Group crosses language barriers and borders.
Editorial management sets targets and evaluates progress together with the Head of Quality Control, veteran Luxembourg journalist Alvin Sold.
The editorial team, the CEO of the 20 Minuten Group and the Publisher discuss the results annually.

The process at a glance

Review by Editor-in-Chief & analysis of KPIs

Best practice (and weaknesses) by Editor-in-Chief
Analysis of KPIs (reach, sales, customer satisfaction): Consumer Business specialists

Input: deep dive experts & data lab

Expert input from various media specialists
Data input (gender equality, locations) by the data team

Dialogue with the Publisher & publishing management

Discussions with Publisher Pietro Supino and the Journalistic Manager

Data collection, measurement of effectiveness and other measures

We use various data-driven systems and processes to assess the impact of our activities with solid findings, and optimise them accordingly.

News avoidance & mood analysis: It is important for the media to measure and reflect on the mood that publications generate so it can meet the needs of target groups.
Misleading titles: Misleading headlines can damage trust in media outlets in the long term. We monitor the extent to which titles are perceived by readers as biased or sensational, and immediately react accordingly.
Visibility of women in publications: We strive to include contributions by and about women in order to promote diversity and a fair, future-oriented media practice. The visibility of women in publications varies depending on the gender of the author. Over the past ten years, a steady increase in the average visibility of women in our publications has been observed.

The role of our media outlets in Switzerlandʼs direct democracy

Our media outlets are aware of their significant role in promoting social dialogue to support an informed, engaged society in Switzerland. We contribute to public debate through high-quality journalism based on objective reporting. Our journalists also stage events in Switzerland to promote the exchange of knowledge and facilitate discussions between political decision-makers, candidates and the general public. These efforts are in line with our social commitment, as they promote transparency, responsibility and open dialogue.

Live reporting

Tamedia and 20 Minuten offer comprehensive and impartial reporting before, during and after federal referendums and elections. This allows the public to form an informed opinion. Key initiatives include:

Tamedia:

Voting surveys and post-analysis to enable in-depth analysis
Results analysis: Real-time coverage via the vote ticker, detailed articles and live discussions in the studio.
Voting graphics: Visual presentation of the results to show how Switzerland, the cantons and the municipalities voted.

20 Minuten:

Exclusive interviews with members of the Federal Council.
Dedicated landing page: A special page containing all the articles on referendums and elections and giving readers an overview of the issues under discussion.
Moderation of discussions on voting Sundays to promote dialogue.

The average digital reach of 20 Minuten on three voting days in 2025:

3345967

Average visits* per voting Sunday

*ODS (Online Data Switzerland). 20 Minuten metrics for 09/02/2025, 28/09/2025, 30/11/2025. Visits and IDs per day.

1579200

Average unique clients* per voting Sunday

*ODS (Online Data Switzerland). 20 Minuten metrics for 09/02/2025, 28/09/2025, 30/11.2025. Visits and IDs per day.

Additional commitments to direct democracy

1. Moderation of comments:

We invest considerable resources in moderating comments to enable meaningful discussions amongst users on different topics.

2. Combating fake news:

A dedicated fact-checking task force investigates rumours and stories circulating on social media and publishes the results in a separate section. In particular, it also checks which content was created by humans and which was generated with AI.

3. Commitment to media education:

Dedication to media literacy, in particular through editorial tours for school classes and interested groups.

Media competence

We believe in promoting media literacy, and this forms the basis for numerous initiatives at Tamedia and 20 Minuten. Our long-term commitment also includes empowering young people with knowledge. This aims to ensure that the next generation has the skills to deal with the media.

Examples:

Future Day

More than 90 school students attended Future Day 2025 at Werdstrasse, staged in collaboration with Tamedia, 20 Minuten and Goldbach. The event made an important contribution to media literacy, with the students taking part in newsroom tours and hands-on workshops on artificial intelligence, social media and journalism, and learning how to critically scrutinise media content, use digital technologies responsibly and get to know the many facets of the media world first-hand.

Youth Media Week

YouNews (held for the eighth time in 2025 as part of Youth Media Week) offers school students between the ages of 13 and 20 exclusive insights into the work of German-speaking Swiss media.

Videos on “Evulpo”

Active contribution of videos to the Evulpo learning platform on media literacy and the importance of independent media for society.

Visitor tours

Regular journalistic tours for schools and universities in our headquarters and editorial offices.

Thought leadership

We aim to make a reliable contribution to the advancement of our industry and society with our expertise, knowledge and experience. To achieve this, we organise our own events, invite external partners to our premises, and take part in or provide my means of TX Group employees lectures at various universities.

Our goal goes beyond the exchange of knowledge; we want to create social and economic value together. This approach advances our sustainability principles by promoting partnerships, supporting education and creating a lasting positive impact on our society and industry.

The highlights for 2025

Film premiere: “Game Over”

In brief: The documentary “Game over – The Fall of Credit Suisse” opened in cinemas in German-speaking Switzerland on 27 March 2025. The film is based on research by the “SonntagsZeitung” and was produced by Contrast Film in collaboration with TX Group and director Simon Helbling. It sheds light on scandals surrounding the decline of Credit Suisse as well as the associated human destinies. (photos: Gert Krautbauer)

The brains behind the film: Stefan Halter and Arthur Rutishauser, both from Tamedia.

Emotional moment: presenter Edgar Schuler with ex-CS man Emanuel Agustoni.

Film producer Anke Beining-Wellhausen, Tamedia CEO Jessica Peppel-Schulz, publisher Pietro Supino and screenwriter Ivan Madeo (from left to right).

Trailer

The Tages-Anzeiger Meeting

At Tamedia, the Tages-Anzeiger Meeting is an event steeped in tradition, and one we have hosted with great commitment for years. With top-class experts from politics, business and society, we create a platform for dialogue on the most pressing issues of our time.

The guest this year was renowned economist Minouche Shafik,

In an event that once again drew 300 people from politics, business, culture and the media to the Schiffbau in Zurich.

Pietro Supino personally welcomes the guests.

(From left to right:) Zurich Mayor Corine Mauch, Tamedia CEO Jessica Peppel-Schulz, Publisher Pietro Supino, Minouche Shafik and Tages-Anzeiger Editor-in-Chief Raphaela Birrer.

Editor-in-Chief Raphaela Birrer (left) in conversation with Minouche Shafik.

The “FuW Forum” on finance and the economy

These events are aimed at decision-makers from the worlds of business, politics and science, as well as start-ups and visionary lateral thinkers. In addition, each format/forum defines an individual target group. The event is moderated by the “FuW” editorial team under the direction of Editor-in-Chief Jan Schwalbe. Since its founding in 2013, the “FuW Forum” has held over 150 successful conferences and in 2020 it also branched out into webinars.

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