20 Minuten
Launched at the end of 1999 for a young, urban target group, the free newspaper 20 Minuten has developed into the Swiss media brand with the widest coverage and has a presence across German-speaking Switzerland, western Switzerland and Ticino. News from Switzerland and around the world, entertainment and inspiration: 20 Minuten tells stories that get people talking. The journalism of 20 Minuten is reliable, compact, responsible, neutral and available at no cost to all. 20 Minuten offers a wide range of multimedia content on both digital channels and social media. The 20 Minuten Group includes the news media 20 Minutes, 20 minutes, 20 minuti and lematin.ch, the format radio GOAT radio and the investment in Lʼessentiel in Luxembourg. www.20min.ch
in CHF mn | 30.06.2025 | 30.06.2024 | Change |
|---|---|---|---|
Advertising revenue 1 | 36.1 | 44.9 | -19.7% |
Classifieds & services revenue 1 | 1.4 | 1.8 | -22.3% |
Commercialisation revenue 1 | 0.1 | - | n.a. |
Other operating revenue 1 | 1.2 | 2.5 | -51.5% |
Revenues | 38.8 | 49.2 | -21.1% |
of which organic revenues 2 | 38.8 | 45.4 | -14.4% |
Operating expense 3 | -44.1 | -46.9 | -6.0% |
Share of net result of associates / joint ventures | 0.5 | 0.8 | -40.8% |
Operating income / (loss) before depreciation and amortisation (EBITDA) | -4.8 | 3.2 | n.a. |
Margin 4 | -12.2% | 6.4% | -18.7%p |
Depreciation and amortisation | -0.3 | -0.7 | -58.1% |
Amortisation resulting from business combinations | -1.0 | -1.0 | 0.0% |
Operating income / (loss) (EBIT) | -6.0 | 1.5 | n.a. |
Margin 4 | -15.5% | 3.1% | -18.6%p |
Normalisation 5 | 1.0 | 1.0 | 0.0% |
Operating income / (loss) (EBIT adj.) | -5.0 | 2.5 | n.a. |
Margin 4 | -12.9% | 5.1% | -18.0%p |
Number of employees (FTE) 6 | 250 | 293 | -14.9% |
1Includes third-party revenue and revenue vis-à-vis other TX segments.
2Includes only companies and activities that were included in the scope of consolidation for the entire reporting period 2025 and 2024. In the 20 Minuten segment, the contribution of DJ Digitale Medien GmbH was excluded accordingly in the prior period. The previous period includes the revenue of lifestyle supplement Encore!, which was transferred to Tamedia on 1 January 2025.
3No IAS 19 pension costs (as in segment reporting).
4The margin relates to revenues.
5Normalisation effects: Amortisation resulting from business combinations (2025: 1.0 CHF mn; 2024: 1.0 CHF mn).
6Average number of employees, excluding employees in associates / joint ventures.
CEO: Bernhard Brechbühl
The changes that have been under way at 20 Minutes over the past two years have been successful. The focus is on consistently developing the digital offering further.
- The revenues of 20 Minuten are down on the previous year, mainly as a result of reduced advertising income. Advertising income in the print area is declining sharply, so the daily print edition of 20 Minuten will be discontinued at the end of 2025. Revenue and headcount declined compared to the previous year due to the sale of the investments in Heute and heute.at in Austria and the Encore! Lifestyle supplement.
- A reduction of up to 80 full-time equivalent positions was announced with the discontinuation of the print edition at the end of 2025. The provisions of CHF 5.3 million for the accompanying social plan were recognised in the first half, placing a major burden on the result of 20 Minuten.
- In the digital user market 20 Minuten further extended its strong leadership. In terms of daily visits, the lead over the number two in June 2025 was 33%.
- 20 Minuten has been marketing its own advertising inventory since the start of 2025. The newly established integrated marketing organisation is active in the market and has already implemented a large number of successful marketing projects together with the entire 20 Minuten team. The digital direct client business is reporting growth as a consequence of the newly created proximity to clients and the 20 Minuten product. Substantial investments will be made in the second half in further developing digital products, the brand, added value and the commercial offering.